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Certified Digital Marketing Professional

£1060 + VAT

ENROL NOW

Certified Digital Marketing Professional

Boost your career and Stay Relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI.

What’s Included:

An unparalleled learning experience built around you
Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

    Who’s This For?

    • Those in traditional marketing careers who are looking to update their skillset.
    • Marketers working in Management and Senior Management.
    • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
    • Entrepreneurs and small businesses owners.
    • Anyone hoping to implement an up to date digital strategy for their company.

    What Will I Learn

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

    The titles of the ten modules are:

    1. Introduction to Digital Marketing

    2. Content Marketing

    3. Social Media Marketing

    4. SEO (Search Engine Optimization)

    5. Paid Search (PPC) Using Google Ads

    6. Display and Video Advertising

    7. Email Marketing

    8. Website Optimization

    9. Analytics with Google Analytics

    10. Digital Marketing Strategy

    Module Descriptions

    1. Introduction to Digital Marketing

    What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

    This module takes you through the basics, keeping things clear and actionable.

    • Principles of Digital Marketing
    • Digital Research
    • Developing Objectives
    • Cultural Research
    • Connecting with the Customer

    2. Content Marketing

    This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

    • Content Marketing Concepts and Strategy
    • Developing a Content Marketing Plan
    • Publishing and Distributing Content
    • Using Content Research to Find Opportunities
    • Creating and Curating Content
    • Metrics and Performance
    • Establishing Content Intent

    3. Social Media Marketing

    Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

    • Key Social Platforms for Digital Marketing
    • Growing and Engaging an Audience
    • Developing Data-Driven Audience and Campaign Insights
    • Setting up a Social Media Experience for a Business
    • Creating and Optimising Social Media Campaigns

    4. SEO (Search Engine Optimization)

    Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

    • SEO Fundamentals
    • Keywords and SEO Content Plan
    • Measuring SEO Performance
    • Aligning SEO and Business Objectives
    • Optimise Organic Search Ranking

    5. Paid Search (PPC) Using Google Ads

    Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

    • Fundamentals of Paid Search
    • Search Campaign Management
    • Paid Search Campaign Measurement
    • Paid Search Campaign Creation with Google Ads

    6.  Display and Video Advertising

    Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

    • Fundamentals of Display and Video Advertising
    • Google Display Network and Video Ad Formats
    • Creating and Managing a YouTube Channel
    • Creating Display and Video Campaigns
    • Targeting Display and Video Campaigns
    • Measurement and Optimisation
    • Reporting on Display Campaign

    7. Email Marketing

    Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

    • Email Marketing Fundamentals
    • Email Design
    • Testing and Optimising an Email Campaign
    • Tools and Strategy
    • Creating an Effective Email Campaign

    8. Website Optimization

    What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.
    • Web Design and Website Optimisation
    • Design Principles and Website Copy
    • Publishing a Basic Website
    • User-Centered Design and Website Optimisation
    • Website Metrics and Developing Insight

    9. Analytics with Google Analytics

    This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
    • Web Analytics Fundamentals
    • Creating and Configuring a Google Analytics Account
    • Monitoring Campaigns with Google Analytics Reports
    • Setting Goals with Google Analytics
    • Analysing and Recording Google Analytics Data
    • Using Google Analytics 4

    10. Digital Marketing Strategy

    Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
    • Digital Strategy Fundamentals
    • Setting Strategy Objectives and KPIs
    • Digital Strategy Research
    • Developing a Creative Strategy
    • Executing a Digital Marketing Strategy
    • Communicating a Digital Marketing Strategy
    • Forecasting performance

    INVESTMENT: £1060 + VAT (30% OFF PRICE – USUAL COST £1565 + VAT)