Certified Digital Marketing Specialist - Digital Strategy & Planning

£1060 + VAT


Professional Diploma in Digital Strategy and Planning

This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a Member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people.

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts.

Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion.


What’s the latest?

  • Targeted updates applied to all modules to ensure you get the very latest content
  • NEW walkthroughs that provide clarity and insight on a range of tools such as Google Search Console and other free SEO tools.
  • NEW content formats: embedded tools, text articles and quizzes.
  • NEW bonus content including webinars, podcasts, eBooks, articles and toolkits have been added.
  • Existing walkthroughs and screenshots have been updated to acknowledge changes and updates to user interfaces.
  • Improved videos with animated explainers.
  • Live sessions with an instructor covering the latest updates to tools and platforms
  • Interactive content has been updated with new screenshots acknowledging changes and updates to user interfaces.
  • Plus much, much more


What will I learn?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know.

There are nine modules in the program:

1. Introduction

2. Traditional Communications

3. Digital Communications

4. Digital Channels

5. Marketing Automation

6. Budget and Resourcing

7. Big Data & Analytics

8. Digital Leadership

9. Strategy Formulation and Plan

Module descriptions:


We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.

  • The fundamental concepts underpinning the DMI 3i Methodology
  • ​The how-to’s of business strategy development
  • ​Key components in an effective digital strategy
  • ​Strategic management, a long-sighted look at lasting, growing success

Traditional Communications

Let us pause for a moment to appreciate the great, world-changing tradition of our discipline. Classics never go out of style. The value proposition has held its value through the decades. Know thy audience (research) is still the challenge of a marketeer’s lifetime. The classic marketing mix, the customer journey, communications and creative planning, media strategy and amplifying brand performance are here to stay too. However, along came digital. And it changed everything. How we read, shop, watch movies, date, cook. Our behavior and lifestyles have been warped around the wonderous possibilities granted to us by tech. Decision-making is not the same. This is what we talk about when we talk about disruption. And it’s thrilling. In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond.

Digital Communications

We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning improving ROI understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analyzing your digital strategy

Digital Channels

Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see

Marketing Automation

Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Key concepts in marketing automation Automation for generating, managing and nurturing leads Communications – automated, yet still true and relevant Automation data to analyse and report on leads

Budget & Resourcing

Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: Key factors to consider when planning a marketing budget Setting that marketing budget How to monitor and optimize a budget during campaign execution The human element. Recruit, train and keep top people

Big Data & Analytics

Anything with ‘big’ in the title has got be fascinating, right? If a shade evil? Not so. Let’s change evil to effective because what we have here is a vault of compelling human behaviour. All of humanity is in the data. What is deep and dark, frivolous, light, banal and extraordinary. The secrets of the human heart and existence. And this is great. But the challenge is to turn this vault of humanity into meaning – commercial meaning. But fear not, we’ve got some ideas and practices around that, and they shall be effective. The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly.

Digital Leadership

As stated above, we are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of..

Strategy Formulation & Plan

By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy.