DMI TRACK: Digital Strategy Course

 £355 + VAT



DMI TRACK: Digital Strategy Course

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.


  • 4 Interactive Modules.
  • Associate Level Certification.
  • 11 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Strategic Thinking
    • Buyer Personas
    • Digital Marketing Budgets
    • Basics of CX
    • Risk Assessment
    • Presentation Skills
    • Channel Marketing

    What You’ll Learn

    Module 1 – The Customer and Your Brand Story

    Focus on the customer and celebrate your brand story.

    Knowledge Gain:

    Your Brand Story

    Becoming a Strategic Thinker

    The Basics of CX Buyer Personas


    Buyer Persona Template

    Case Studies/Webinar:

    Spotify: The Great Audio Disruptor

    3 Ways to Make Your Brand Legendary, Star Wars-Style

    Expert Insights:

    Launching and Running a Global Digital Marketing


    Module 2 – Setting a Budget, Nurturing a Team, and Assessing Risk

    Deepen your skills in financial control and team management

    Knowledge Gain:

    Planning a Digital Marketing Budget

    Composition of the Modern Digital Marketing Team

    Setting a Digital Marketing Budget

    The Risks with Digital

    and Guidelines

    All About the California Consumer Privacy Act


    Digital Marketing Strategy – Research Template

    Digital Marketing Budgets – The Full Toolkit

    Plan your Campaign Strategy with our Seasonal Checklist

    The Definitive GDPR Checklist for Marketers

    Case Study/Webinars:

    Johnson & Johnson: Big Pharma Pioneers on the Front Line


    Module 3 – Channel Planning for a Complex Buying Process

    When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.

    Knowledge Gain:

    Channel Planning

    The Importance of Putting Mobile First

    Adaptability in the Workplace

    The Changed Buying Process


    Content and Channel Matrix Template

    Channel Performance Tracker

    Targets and KPIs Toolkit

    Digital Marketing Campaign Brief Template

    Case Study/Webinar:

    Influencing Change Through Digital Channels: with DrinkAware

    Expert Insights:

    Omni-Channel Marketing

    Module 4 – Becoming a Digital Leader

    Underpin your digital strategy by developing strong and robust digital leadership.

    Knowledge Gain:

    Transitioning From Managing to Leading

    Fundamentals of Digital Leadership

    Successful Collaboration

    Critical Skills for Senior Digital Marketing Leaders


    Master your Presentations

    Case Study/Webinar:

    Ahead of the Game: DMI (Podcast)

    Expert Insights:

    Planning for the future of Marketing with Olivia Kearney

    Digital Marketing Predictions for InsurTech


    INVESTMENT: £355 + VAT