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DMI TRACK: Online Digital Display Course

£355 + VAT

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DMI TRACK: Online Digital Display Course

Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.

Overview

  • 4 Interactive Modules.
  • Associate Level Certification.
  • 7 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Project Management
    • Advertising Campaigns
    • Graphic Design
    • Script Writing
    • Measuring Data
    • Budget Management

    What You’ll Learn

    Module 1 – Project Management and Planning an Advertising Campaign

    Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.

    Knowledge Gain:

    Fundamentals of Display Advertising

    Project Management

    Toolkits:

    Buyer Persona Template

    Digital Marketing Campaign Brief

    Digital Media Plan Template

    One-year Gantt Calendar Template

    Content and Channel Matrix Template

    Expert Insights:

    Omni-Channel Marketing

     

    Module 2 – Creativity and Preparing an Advertising Campaign

    Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.

    Knowledge Gain:

    Setting up a Display Advertising Campaign

    Graphic Design Principles and Best Practices

    How to Write a Video Marketing Script

    How to Make Videos Without Hiring a Professional

    Enhancing Your Creativity

    Toolkits

    Brand Style Elements Template

     

    Module 3 – Creating a Display Advertising Campaign

    Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.

    Knowledge Gain:

    Creating a Display Advertising Campaign

    Targeting and Bidding in a Display Advertising Campaign

    The Beginner’s Guide to Programmatic Advertising

    Using Google Ads for Video

    Case Study/Webinar:

    Tinder: Taking Dating into a Dystopian Future?

     

    Module 4 – Data, Collaboration, and Optimizing Campaigns

    Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.

    Knowledge Gain:

    Measuring and Optimizing Display Advertising Campaigns

    6 Tips to Re-engage Your Audience

    Working With Others

    Successful Collaboration 

    Case Study/Webinar:

    Best Practices for Working with a Digital Agency

    Toolkits:

    Media Budget Tracker

    Targets and KPIs – Your Essential Toolkit

    Expert Insights:

    Creating Successful Content and Advertising Strategies with Brian Lavery

     

    INVESTMENT: £355 + VAT