DMI TRACK: Online Digital Display Course
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
- 4 Interactive Modules.
- Associate Level Certification.
- 7 Hours self-paced learning content.
- FREE DMI Membership included.
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Project Management
- Advertising Campaigns
- Graphic Design
- Script Writing
- Measuring Data
- Budget Management
What You’ll Learn
Module 1 – Project Management and Planning an Advertising Campaign
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.
Fundamentals of Display Advertising
Buyer Persona Template
Digital Marketing Campaign Brief
Digital Media Plan Template
One-year Gantt Calendar Template
Content and Channel Matrix Template
Module 2 – Creativity and Preparing an Advertising Campaign
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.
Setting up a Display Advertising Campaign
Graphic Design Principles and Best Practices
How to Write a Video Marketing Script
How to Make Videos Without Hiring a Professional
Enhancing Your Creativity
Brand Style Elements Template
Module 3 – Creating a Display Advertising Campaign
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.
Creating a Display Advertising Campaign
Targeting and Bidding in a Display Advertising Campaign
The Beginner’s Guide to Programmatic Advertising
Using Google Ads for Video
Tinder: Taking Dating into a Dystopian Future?
Module 4 – Data, Collaboration, and Optimizing Campaigns
Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.
Measuring and Optimizing Display Advertising Campaigns
6 Tips to Re-engage Your Audience
Working With Others
Best Practices for Working with a Digital Agency
Media Budget Tracker
Targets and KPIs – Your Essential Toolkit
Creating Successful Content and Advertising Strategies with Brian Lavery