DMI TRACK: Online Ecommerce Course
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.
- 5 Interactive Modules.
- Associate Level Certification.
- 11 Hours self-paced learning content.
- FREE DMI Membership included.
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Principles of UX
- Inbound and Outbound Channels
- Agile Thinking
- Customer Experience
- Conversion Optimization
What You’ll Learn
Module 1 – Websites and UX
Understand how the design of your website can effect on how your customer choose to buy from you.
Key Features of E-Commerce Websites
Importance of User Experience
The Principles of UX Design
UX Writing for eCommerce Sites: A Practical Guide
Setting up an eCommerce Business
Amazon and eBay: Learning from the Online Retail Giants
ASOS: Setting the Trend with Innovative Digital Strategies
Module 2 – SEM and Sales Channels
Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.
Inbound Channels: Search Engine Marketing
Optimizing a Paid Search Campaign
Inbound Channels: Email, Affiliate, and Automation
Content and Channel Matrix Template
A Quick-Start Guide to Google Shopping
SEO Content and Social Media
Optimizing a Paid Search Campaign
How to Drive Sales with Affiliate Marketing
Module 3 – Traffic, Awareness and Consideration Channels
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Inbound Channels: Social and Content
Outbound Channels: Display and Video Advertising
The Best Social Media Metrics to Focus on
Buyer Persona Template
Digital Marketing Budgets – The Full Toolkit
The Best Digital Marketing Channels with Mark Evans
Module 4 – Conversion Rate Optimization
How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.
Creating E-Commerce Conversion Opportunities
A Complete Guide to eCommerce Conversion Optimization
Reduce Your Shopping Cart Abandonment Rates
Targets and KPIs – Your Essential Toolkit
Funnel Conversion Reporting Toolkit
Channel Performance Tracker
Booking.com: A 5-Star Marketing Performance
Omni-Channel Marketing with Derek Liddy
Module 5 – Improving the Customer Experience
This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.
The Basics of CX Agile Thinking Changing the Customer Experience Enhancing Your Creativity
Seasonal Planning Checklist and Calendar
One-Year Gantt Calendar Template
Glossier: A Thoroughly Modern Beauty Brand
eCommerce Webinar Q & A
Optimizing an eCommerce Website: Design and UX