DMI TRACK: Online Ecommerce Course

£355 + VAT



DMI TRACK: Online Ecommerce Course

Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.


  • 5 Interactive Modules.
  • Associate Level Certification.
  • 11 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Principles of UX
    • eCommerce
    • Inbound and Outbound Channels
    • Agile Thinking
    • Customer Experience
    • Conversion Optimization

    What You’ll Learn

    Module 1 – Websites and UX

    Understand how the design of your website can effect on how your customer choose to buy from you.

    Knowledge Gain:

    Key Features of E-Commerce Websites

    Importance of User Experience

    The Principles of UX Design

    Toolkits included:

    UX Writing for eCommerce Sites: A Practical Guide

    Case Study/Webinar:

    Setting up an eCommerce Business

    Amazon and eBay: Learning from the Online Retail Giants

    ASOS: Setting the Trend with Innovative Digital Strategies


    Module 2 – SEM and Sales Channels

    Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

    Knowledge Gain:

    Inbound Channels: Search Engine Marketing

    Optimizing a Paid Search Campaign

    Inbound Channels: Email, Affiliate, and Automation

    Toolkits included:

    Content and Channel Matrix Template

    A Quick-Start Guide to Google Shopping

    Expert Insights:

    SEO Content and Social Media

    Optimizing a Paid Search Campaign

    How to Drive Sales with Affiliate Marketing


    Module 3 – Traffic, Awareness and Consideration Channels

    Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

    Knowledge Gain:

    Inbound Channels: Social and Content

    Outbound Channels: Display and Video Advertising

    The Best Social Media Metrics to Focus on

    Toolkits included:

    Buyer Persona Template

    Digital Marketing Budgets – The Full Toolkit

    Expert Insights:

    The Best Digital Marketing Channels with Mark Evans


    Module 4 – Conversion Rate Optimization

    How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

    Knowledge Gain:

    Creating E-Commerce Conversion Opportunities

    A Complete Guide to eCommerce Conversion Optimization

    Reduce Your Shopping Cart Abandonment Rates

    Toolkits included:

    Targets and KPIs – Your Essential Toolkit

    Funnel Conversion Reporting Toolkit

    Channel Performance Tracker 

    Case Study/Webinar

    Booking.com: A 5-Star Marketing Performance

    Expert Insights:

    Omni-Channel Marketing with Derek Liddy


    Module 5 – Improving the Customer Experience

    This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

    Knowledge Gain:

    The Basics of CX  Agile Thinking  Changing the Customer Experience Enhancing Your Creativity

    Toolkits Included:

    Seasonal Planning Checklist and Calendar

    One-Year Gantt Calendar Template

    Case Study/Webinar:

    Glossier: A Thoroughly Modern Beauty Brand

    eCommerce Webinar Q & A

    Expert Insights:

    Optimizing an eCommerce Website: Design and UX


    INVESTMENT: £355 + VAT