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DMI TRACK: Online Email Marketing Course

£355 + VAT

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DMI TRACK: Online Email Marketing Course

This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing.

Overview

  • 4 Interactive Modules.
  • Associate Level Certification.
  • 11 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Data Strategy
    • Email Strategies
    • Time Management
    • Copywriting
    • Email Content
    • Testing and Optimization
    • Email Metric Reporting

    What You’ll Learn

    Module 1 – Data Strategy

    An effective email strategy is underpinned by solid data management and segmentation.

    Knowledge Gain:

    Developing an Email Strategy

    Managing Email Data

    Growing an Email Subscriber Database

    Toolkits:

    Buyer Persona Template

    The Definitive GDPR Checklist for Marketers

    All About the California Consumer Privacy Act (CCPA)

    Case Study:

    Email Marketing Strategy, the Ultimate Blueprint

    The Skimm: Disrupting News Media and Making Email Cool Again

     

    Module 2 – Crafting Content and Managing Time

    Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

    Knowledge Gain:

    Creating Email Content

    The Anatomy of an Effective Marketing Email

    4 Tips for Crafting the Perfect Email Subject Line

    Managing Your Time Effectively

    Toolkits:

    Email Content & Copywriting Checklist

    One-year Gantt calendar template

    Case Studies:

    Netflix: A Marketing and Business Powerhouse

    Expert Insights:

    Peak Seasonal Sales Planning to Maximize Revenue

     

    Module 3 – Creativity and Designing Content

    Learn how to design visually appealing content that resonates with your customers.

    Knowledge Gain:

    Enhancing Your Creativity

    Designing Emails

    Integrating Email Features

    The Essential Guide to Optimizing Your Emails for Mobile

    Graphic Design Principles and Best Practices

    Design Foundations: Brand Guidelines and Consistency

    Toolkits:

    Content Ideation Template

    Brand Style Elements Template

    Case Study/Webinar:

    Lego: The Building Blocks of a Modern-Day Superbrand

     

    Module 4 – Testing, Optimization, and Automation

    Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

    Knowledge Gain:

    Testing Email Campaigns

    5 Key Email Metrics You Should Be Tracking

    Key Concepts in Marketing Automation

    A Practical Guide to the Top Email Marketing Automation Tools

    Toolkits:

    Email Marketing Campaign Results Dashboard

    Email & Social Media Campaign ROI Calculator

    Case Study/Webinar:

    Salesforce: From Humble Beginnings to Major Global Impact

     

    INVESTMENT: £355 + VAT