DMI TRACK: Paid Search (PPC) Course

£355 + VAT


DMI TRACK: Paid Search (PPC) Course

This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.


  • 4 Interactive Modules.
  • Associate Level Certification.
  • 8 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Paid Media
    • Productivity
    • Data Analysis and Forecasting
    • Problem-Solving
    • Managing & Improving Campaigns
    • Presentation Skills
    • Visualizing and Reporting Data
    • eCommerce

    What You’ll Learn

    Module 1 – Search Marketing and eCommerce

    Develop your knowledge of PPC by focusing on search marketing and eCommerce.

    Knowledge Gain:

    Paid vs Organic Search – Striking the Right Balance

    Best Alternatives to Google Analytics

    5 of the Best eCommerce Platforms

    A Quick-Start Guide to Google Shopping

    Marketing on Amazon: A Major Rival for Google?

    Case Study:

    eCommerce Webinar: eCommerce and Content Insights with Marijana Kay

    Expert Insights:

    Savvy Insights into Google Ads


    Module 2 – Productivity and Creating Optimized Campaigns

    Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.

    Knowledge Gain:

    Increasing Your Productivity at Work

    Creating a Paid Search Campaign

    Case Study:

    ASOS: Setting the Trend with Innovative Digital Strategies


    Google Ads Creator Template

    Five Steps to Picking Profitable Keywords

    PPC Campaign Toolkit


    Module 3 – Managing and Improving Campaigns

    Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

    Knowledge Gain:

    Managing a Paid Search Campaign Budget

    Optimizing a Paid Search Campaign


    Media Budget Tracker

    Expert Insights:

    Optimizing a Paid Search Campaign

    Omnichannel Marketing


    Module 4 – Visualizing and Presenting Results

    Learn how to visualize and present the results of your PPC campaigns.

    Knowledge Gain:

    Reporting on the Success of a Paid Search Campaign

    The Best New Analytics Tools for Digital Marketing

    Reporting, Visualization, and Presenting Data

    Improving Your Presentation: Skills


    Targets and KPIs – Essential Toolkit

    Master your Presentations

    Funnel Conversion Reporting Toolkit

    Expert Insights:

    Watch & Learn: Excel Walkthroughs with Cathal Melinn

    Digital Channels


    INVESTMENT: £355 + VAT