DMI TRACK: SEO Course (Search Engine Optimisation)

£355 + VAT


DMI TRACK: SEO Course (Search Engine Optimisation)

Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more.


  • 5 Interactive Modules.
  • Associate Level Certification.
  • 9 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Search Rankings
    • Website Performance
    • Data Analysis and Forecasting
    • Problem-Solving
    • On-Page and Off-Page SEO
    • Strategy and Evaluating
    • Visualizing and Reporting Data
    • Agile Thinking

    What You’ll Learn

    Module 1 – Getting Started with Search Ranking

    An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

    Knowledge Gain:

    Fundamental Principles of SEO

    Toolkits included:

    The Complete Guide to On-Page and Off-Page SEO

    Expert Insights:

    Improving your Search Presence with Joe Williams

    The Key Elements of SEO – A Visual Guide

    Why SEO is Changing and How Best to Respond


    Module 2 – Problem-Solving and Improving Website Performance

    Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

    Knowledge Gain:

    Improving Technical SEO

    Implementing SEO in a Mobile Environment

    Problem-Solving Skills

    Enhancing Your Problem-Solving Skills

    Toolkits included:

    5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

    3 Ways to Create Mobile-friendly Content


    Module 3 – Optimizing On-Page and Content Performance

    Let google – and your customers – quickly understand your website by focusing on-page optimization and content performance.

    Knowledge Gain:

    Improving On-page Optimization

    Keyword Research

    Toolkits included:

    On-Site SEO Audit Handbook and Toolkit

    Five Steps to Picking Profitable Keywords

    Aligning Keywords and Existing Content

    Expert Insights:

    Voice Search Webinar: Presentation

    Booking.com: A 5-Star Marketing Performance


    Module 4 – Collaboration – Enhancing Off-Page and Local SEO

    Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

    Knowledge Gain:

    Improving Off-page Optimization

    Successful Collaboration Improving Local SEO

    Toolkits included:

    Guest Blogging Guide and Toolkit

    5 Tactics to Get Great Customer Reviews

    Offline-Online Attribution with Google Maps


    Module 5 – Strategy and Evaluating Performance

    Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

    Knowledge Gain:

    Implementing Strategic SEO Practices  Measuring and Reporting SEO Campaigns Evaluating the Performance of SEO Content

    Toolkits included:

    Targets and KPIs – Essential Toolkit

    Content and Channel Matrix Template

    Getting your Search Marketing Campaign up and running

    Case Study/Webinar:

    SEO Webinar with Joe Williams Q&A


    INVESTMENT: £355 + VAT