DMI TRACK: SEO Course (Search Engine Optimisation)
Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more.
- 5 Interactive Modules.
- Associate Level Certification.
- 9 Hours self-paced learning content.
- FREE DMI Membership included.
- Practical Toolkits and Templates.
Key skills and competencies you will gain
- Search Rankings
- Website Performance
- Data Analysis and Forecasting
- On-Page and Off-Page SEO
- Strategy and Evaluating
- Visualizing and Reporting Data
- Agile Thinking
What You’ll Learn
Module 1 – Getting Started with Search Ranking
An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.
Fundamental Principles of SEO
The Complete Guide to On-Page and Off-Page SEO
Improving your Search Presence with Joe Williams
The Key Elements of SEO – A Visual Guide
Why SEO is Changing and How Best to Respond
Module 2 – Problem-Solving and Improving Website Performance
Develop your knowledge of SEO by focusing on improving website performance and problem-solving.
Improving Technical SEO
Implementing SEO in a Mobile Environment
Enhancing Your Problem-Solving Skills
5 Usability Principles That Make Visitors Stick (and Boost Your SEO)
3 Ways to Create Mobile-friendly Content
Module 3 – Optimizing On-Page and Content Performance
Let google – and your customers – quickly understand your website by focusing on-page optimization and content performance.
Improving On-page Optimization
On-Site SEO Audit Handbook and Toolkit
Five Steps to Picking Profitable Keywords
Aligning Keywords and Existing Content
Voice Search Webinar: Presentation
Booking.com: A 5-Star Marketing Performance
Module 4 – Collaboration – Enhancing Off-Page and Local SEO
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.
Improving Off-page Optimization
Successful Collaboration Improving Local SEO
Guest Blogging Guide and Toolkit
5 Tactics to Get Great Customer Reviews
Offline-Online Attribution with Google Maps
Module 5 – Strategy and Evaluating Performance
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.
Implementing Strategic SEO Practices Measuring and Reporting SEO Campaigns Evaluating the Performance of SEO Content
Targets and KPIs – Essential Toolkit
Content and Channel Matrix Template
Getting your Search Marketing Campaign up and running
SEO Webinar with Joe Williams Q&A