DMI TRACK: UX & Website Design Course

 £355 + VAT


UX & Website Design Course

How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.


  • 5 Interactive Modules.
  • Associate Level Certification.
  • 11 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

    Key skills and competencies you will gain

    • Web Design & Optimisation
    • Problem-Solving
    • UX Design
    • Graphic Design Principles
    • Search Engine Marketing
    • Project Management
    • Google Analytics

    What You’ll Learn

    Module 1 – Website Design and Problem-Solving

    In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

    Knowledge Gain:

    Web Design and Website Optimization

    Publishing a Basic Website

    Importance of User Experience

    5 Usability Principles that make visitors stick

    Enhancing Your Problem-Solving Skills

    Case Study:

    Slack: Blowing Up the Business Communications Realm


    Module 2 – Design-Led Websites and eCommerce

    Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

    Knowledge Gain:

    The Principles of UX Design

    Visual Design: Best Practices

    UX Patterns for Web Design

    The Power of Design-Led Content Marketing

    UX Prototyping and Testing

    Implementing Good UX Design

    Toolkits Included:

    Do Your Webpages Pass the Five-Second Usability Test?

    Optimizing an eCommerce Website Design and UX

    4 Simple Steps For Easy, Affordable eCommerce Success

    Case Study/Webinar:

    Setting up an eCommerce Business

    ASOS: Setting the Trend with Innovative Digital Strategies

    Amazon and eBay: Learning from the Online Retail Giants


    Module 3 – Graphic Design and Creative Skills

    From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

    Knowledge Gain:

    Enhancing Your Creativity

    Graphic Design Principles and Best Practices

    Design Foundations: Brand Guidelines and Consistency

    Designing and Building Graphics

    Toolkits included:

    Content Ideation Template

    Style Elements Template and Worksheet

    Case Study/Webinar:

    Glossier: A Thoroughly Modern Beauty Brand


    Module 4 – SEO for Websites

    Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

    Knowledge Gain:

    Inbound Channels: Search Engine Marketing

    The Growth of eCommerce – and How to Optimize a Website for Mobile

    Toolkits included:

    On-Site SEO Audit Handbook

    Case Study/Webinar:

    Why SEO is Changing and How Best to Respond


    Module 5 – Tracking Websites and Project Management

    Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

    Knowledge Gain:

    Project Management

    Creating and Configuring a Google Analytics Account

    The Best Analytics Tools for Digital Marketing

    3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience

    Setting Goals with Google Analytics

    Toolkits included:

    One-year Gantt Calendar Template

    Funnel Conversion Reporting Toolkit

    Case Study:

    Tinder: Taking Dating into a Dystopian Future?


    INVESTMENT: £355 + VAT